Devon&Devon

Devon&Devon - THE BRAND

The Devon&Devon brand name was born from an idea to re-create the bathroom as inspired by the classic European atmospheres and by the finest American aesthetic of the 1900s. A bathroom decorated with “historical pieces” that have become present in today's bathroom due to the particular attention to the modern day requirements of comfort and practicality.

Over the years this idea has developed and opened up the possibilities of offering complete and coordinated bathroom furnishings, a selection of timeless products items that can be either put in a harmonious classical context or be placed elegantly as “historical pieces” in a contemporary context.

Devon&Devon therefore today proposes a bathroom habitat decisively characterized in its style, inspired by the more refined European traditions, recognizable by its attraction to the past and unaltered by time in its absolute originality.

Soft forms, depth of the enamel, duration and reliability of the metallic surfaces, quality finishes, and extreme attention to details, represent the principle elements of the Devon&Devon quality; quality that is, as always, rich in, “aesthetics and functionality”, “form and substance”, “beauty and comfort”.

The experience of the project, the purity of the primary materials, the productivity process that conjugates technology and handicraft, the accuracy of the inspections, all these concepts take shape in the form of bathroom furnishings whose excellent characteristics are immediately perceived, as are the quality of the research and the sense of “beauty” by which they were inspired.

COMPANY HISTORY AND BELIEFS
It began in 1945 with the establishment of Giulio Tanini, a company which from the outset supplied material to the building trade. In the 1960s, a period of strong economic growth, the company was further reinforced and began specialising in the distribution and marketing of flooring material, ceramic tiling and bathroom fixtures and fittings. The technical and commercial expertise that the mother company gathered through time combined with the new ideas brought forward by the second generation who had grown up in the family business led to the birth of Devon&Devon in 1989 with the precise objective of marketing ideas for the complete, coordinated interior decoration of the bathroom. In these twenty years Devon&Devon has seen constant growth and success at an international level. In September 2011, Devon&Devon presents its production with a new logo, represented by two slim, linear “D’s”, face to face, in accordance with the design and philosophy of essentiality and decoration of the company, a refined understated elegance and eye-catching design. With the new logo Devon&Devon embodies the synthesis of classical and contemporary while, at the same time, leaving space for future evolutions of style.

PRODUCTION AND CRAFTSMANSHIP
The creation of products that are incomparable, and yet recognisable in the unique way they draw inspiration from the past has always been the central theme of Devon&Devon’s production. Since the outset, the vastness and diversity of the range was such that the company opted to outsource production, a modern, flexible approach, typical of high-end production and suited to satisfying the expectancies of an increasingly demanding clientele. A need for specialisation led Devon&Devon to resort to a series of small-scale highly specialised external producers with generations of experience behind them and a strong vocation for quality. A high-profile, highly specialised know-how which has led to the utmost in aesthetic and formal consistency and unmatched authenticity.

DESIGN
Good looks and functionality, beauty and comfort together with attention to detail and the use of high-quality raw materials are the distinguishing traits of the brand quality and commitment to perfection. Design and concept draw inspiration from the past and, with great originality and consistency, succeed in blending the quest for aesthetics together with the technical-feasibility requirements. The result is classically authentic pieces that have been brought up to date by conforming to today’s needs for comfort and functionality. The bathroom is thus transformed into a place dedicated to the cult of private well-being with a range of timeless products inspired by the most elegant and distinguished European traditions.

DISTRIBUTION
Devon&Devon’s distribution policy features a selective approach both in Italy and abroad, implemented by heightening brand recognition in exclusive stores and in-shop corners with selected partners in prestigious locations in accordance with the brand guidelines for styling and image. The brand is present in a number of Italian cities, and exports to over seventy countries throughout the world. The single-brand stores are located in the heart of key cities such as Bucharest, Chengdu in China, Hamburg, Istanbul Nice, Paris, Tel Aviv, Warsaw and Vienna, and in Italy in Florence, Milan and Turin.