How did you receive the commission to design the furniture for the Swiss Pavilion?
The main topic of the Swiss Pavilion is sustainability. The overall topic is ‘Better City, Better Life', and within that Switzerland talks about the contrast between city and nature. So, sustainability was one of the criteria when the architects, Buchner Bruendler, were looking for designers. The second was that the designers must be Swiss. Add to this that our furniture is produced in Indonesia - that is, also in Asia - and we'd hit the nail on the head.
What was the process of working with the architects like?
We knew them before, so it was a personal kind of relationship. We met them every couple of weeks and they would talk a lot about their vision, which was very important, about how the pavilion should look architecturally. They knew and liked our furniture, so we started looking for the right answer furnishing-wise to the pavilion. It was a very personal, yet very enriching, conversation that we had with the architects.
'Shanghai Lounge Chair' von INCH Furniture in situ at the Buchner Bruendler-designed Swiss Pavilion in Shanghai; Foto Mark Niedermann