About Dieter Rams
From 1953 Rams worked for two years at the architecture firm of Otto Apel in Frankfurt am Main.
In 1955 began what was to become probably one of the most fortunate unions that the world has ever seen between a designer and a company: Dieter Rams’ start at Braun AG. Initially hired as an architect and interior designer Rams had already realised his first product designs in the following year. The first furniture designs followed in 1957 for the company Otto Zapf. The furniture program’s most successful series was taken over by Wiese Vitsoe in the sixties. Production and distribution of these furniture systems currently bear under the name sdr+ (System Furniture Dieter Rams).
The company reacted to the increasing international success of the Braun product design with the offer in 1961 to appoint Dieter Rams head of the product design department. In 1997 Dieter Rams
left Braun AG as Executive Director of Corporate Identity Affairs.
From 1981 to 1997 Dieter Rams was professor of industrial design at the University for the Visual Arts in Hamburg. The work with students was particularly focused on ecological and ethical aspects of a conscious product design. From 1988 to 1998 Dieter Rams was president of the German Design Council in Frankfurt.
His furniture designs stem from a perspective that Dieter Rams expressed in this seemingly paradoxical formula: “Good design is as little design as possible.” His aim of leaving off all the superfluous elements in order to let the essential come into its own, makes the forms quiet, pleasant, comprehensible and lasting. His furniture systems show a multifunctionality.
They can be used in different areas not just as residential or office furniture.
In addition their adaptability, flexibility and functional neutrality lend them to individual requirements.
© sdr plus
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