Ronen Joseph Design Studio

Milano | Since 1995

Virgin Active Day Spa

Milano, Torino, Firenze | Italy | Completed 2005

Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
RJD Studio has completely recreated the day spa concept for Virgin Active. This total project encompassed all aspects from the functional and spatial needs analysis of beauty treatments to the design of the spaces themselves.

The special feature of the project is the versatility of the facilities. Indeed, it was necessary to create a system with a coordinated image that was not too strongly bound by the spaces housing it, but that would be recognizable in all parts of the Virgin Active universe.

Hence a dynamic layout was developed based on fixed micro-architectures (treatment booths) that can be combined and assembled in a multitude of different ways to create an infinity of different floor plans to adapt perfectly to existing architectures.

The space created between the booth placements was interpreted as thematic lounge areas with rocking chairs, chaise-longues and bathrooms.

Featured projects:
- Virgin Day Spa Cosmetics
- Virgin Day Spa Logo

Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa
Ronen Joseph Design Studio-Virgin Active Day Spa