Skechers, the award-winning, global leader in the lifestyle footwear industry; based in Manhattan Beach, California, designs, manufactures and markets lifestyle footwear for fashion-conscious men, women and children.
With over 3,000 models, Skechers has something for male and female consumers of every age and social class. The different product lines of the company’s numerous brands are distributed worldwide to department and specialist stores, via subsidiaries. Skechers also has a global network of distributors that sell its products in over 100 countries and operate mono-brand stores in major cities round the globe.
Skechers Fitness Store in Manhattan Beach, home to the company’s head office, opened in June 2011 with an interior designed by Skechers. The Visplay system Grid 50 is used in front of translucent glass, its grid effect highlighting the technical expertise of the athletic footwear. The grid structure also enables flexible displays and lets ample light into the store interior. Area 13 and Area Viva 13 were chosen for flexible, decorative table displays with athletic footwear.
Design team: Skechers Internal
Client: Skechers, Manhattan Beach