photographer: Tom Bisig
In an era of global financial markets and fast bank transactions by mouse click, the Neue Aargauer Bank prefers to rely on its true strength: personal service in the region. In redesigning the branches, Gessaga Hindermann have tried to adhere to the concept by creating a modern and pleasant environment for the bank's customers.
Starting with the entrance. The entrances to the branches have been made more spacious and use transparent glass elements. For the interiors there are – tailored to the individual size of each branch – three variations. The design is based on an operational concept where the Gessaga Hindermann team looked into how people get their bearings in a branch.
Staff at the largest branches now welcome customers personally at a front desk. In the centre of the room, not hidden behind bulletproof glass or surrounded by computer screens. The floor is made from high-quality Frick Valley oak, symbolising close ties with the region. The new meeting room makes customers feel right at home. It is designed to be as cosy as a living room.
The vaults are real showpieces. They are decorated in cool blue and illuminated by a modern take on the chandelier. Mirrors have been used to create an optical illusion. Two mirrors to the left and right create the illusion of an eternal perspective, making the wall of safety deposit boxes and also table area in the alcove in the private booth appear to go on forever. Any customer taking their diamonds out of the safe will therefore see them stretch into eternity: an undoubtedly sparkling experience.
Design team: Gessaga Hindermann GmbH