photographer: Mark Wilson
As Australia’s largest department store chain and leading retailer, the Myer Group founded in 1899, today offers an unparalleled range of exclusive brands in fashion (men’s, women’s and children’s), accessories, cosmetics, homeware, furniture, electrical items etc.
After three years of intensive refurbishment whilst remaining open, the legendary Myer flagship store in Melbourne reopened in April 2011. The new store is the “model for future department stores“ with numerous light-flooded floors, a central atrium and a spectacular new design which integrates the old store’s traditional and historic elements.
The new design was developed and implemented by the Melbourne-based company NH Architecture and The Buchann Group. Store planning was assigned to Parker Design Services, Peddle Thorpe Architects and Red Design Group. Visplay’s horizontal support system, Invisible, was used in virtually every department. Whether for numerous electrical items, in the homeware section, the cosmetics department or the different fashion departments, Invisible demonstrates its versatility everywhere as the universal system. The 6 mm support rail, Invisible 6 holder (single point solution) or 3 mm profile were used according to the different lines of goods. The discreet horizontal profile with hidden technology can be used in different material – on the wall or in mid-floor- and always places the merchandise in the foreground.
Visplay has been represented in Australia by Visplay’s partner company 5 Sides in Melbourne since July 2010. Visplay’s exclusive sales partner in Australia advises customers with regard to the choice, function and application possibilities of Visplay systems and is available for all technical queries. David Breviglieri from 5 Sides and Frank Gremmelspacher from Visplay together provided the architects of the large-scale Myer project with full support in all system-specific matters.
Design team: NH Architecture, Melbourne
Client: Myer, Melbourne
Myer Department Store, Melbourne
Project partners: Parker Design Services Pty und Red Design Group, Melbourne