photographer: Ulf Büschleb
“Experience Microsoft in new ways” – with this aspiration Microsoft is opening new communication channels in the heart of Berlin.
On the boulevard Unter den Linden the first public Microsoft Centre worldwide was opened - a space for networking and discussion between customers, media, politics and society. Spread over 3.000 sqm on four floors the historically listed building houses highlevel corporate spaces for clients, partners and employees.
The ground floor is dedicated to public communication with its café „The Digital Eatery“ and a generous and flexible presentation area for event formats of up to 400 people. The upper floors are occupied by Microsoft’s internal working spaces.
An exclusive place to welcome political and corporate clients is the Briefing Center on the upper floor of the historical building complex: premium reception areas and a 360-degree showroom create presentation opportunities at the highest standard.
COORDINATION together with the Berlin agencies FTWild communication (overall concept and management of the project) and Art+Com (media technology) jointly developed the architectural concept and the complete interior design. Working closely with all involved partners and the client, this ambitious project was successfully designed, planned and executed in just eleven months.
Design team: Entwurf: Jochen Gringmuth, Christian Skeide, Sonja Stadelmaier
Projektleitung: Jochen Gringmuth, Rebecca Hellbach
Team: Katrin Weiß, Isabelle Klinke, Jan Stauf, Paola Bagna, Ingo Strobel, Christoph Brautzsch
Client: Microsoft Deutschland GmbH
Project partners: Projektpartner: FTWild Kommunikation GmbH (Leadagentur)
Umsetzung: ISG plc., Bernhard Twents GmbH
Lichtplanung: Anne Boissel
Mediale Inszenierung: ART+COM AG