photographer: Blocher Blocher View / Stuttgart
The fashion boutique, Blijdesteijn, stands for exclusiveness, creativity and quality and continues
creating new highlights also in its 7th generation and with more than 175 years of company
history. One of these highlights is the successfully realized and innovative store concept
(interior design by Blocher Blocher Partners, Stuttgart).
In Tiel (the Netherlands), the newly designed fashion boutique presents a particularly friendly
appearance on an area of 3.400 sqm. For this exceptionally beautiful project, Vizona West/Langenfeld was assigned with the project management, the technical development as well as the construction and production of all furniture and wall fittings. Sampling of selected furniture and surfaces took also place at Vizona West in Langenfeld. Apart from the shop fitting elements, Vizona assumed the construction of the café located in the business area of the fashion boutique.
The clear requirement of the store concept specifies that customers are to feel particularly
comfortable in the fashion boutique. In order to realize this thought, Vizona - together with
Blocher Blocher Partners - created suspenseful and surprising room impressions using an array
of individual shop fitting objects as well as individual form styles and innovative surfaces.
Using many different and high-quality surfaces – from dark silk metal, black untreated steel as
well as special Eloxal coating, brushed lacquered spruce, walnut wave, oak as well as high
gloss surfaces through to glass – the central terms of exclusiveness, creativity and quality are
felt and experienced.
The vertical support system Xero 8 from Visplay was selected for different departments, whilst the very discreet horizontal profile, Invisible 6 from Visplay, and single-point support system Mono from Visplay, in versions 6 and 55, were chosen for the Premium section. The Visplay system Xero Frame is used for young fashion in the trend section in a black anodized finish, with combined frame structures for wall and mid-floor displays (floor to ceiling).
The high-quality materials and manufacturing technology of products are reflected by genuine,
sustainable and natural materials using skilful, high-quality manual workmanship in the room.
The generous room design with inviting seating arrangements in the presentation area as well
as the café integrated into the business area facilitate an unforgettable shopping experience in
the comfortable atmosphere people desire.
Design team: Klunder Architekten / Rotterdam
Blocher Blocher Partners / Stuttgart
Client: Blijdesteijn, Tiel
Project partners: Vizona West GmbH / Langenfeld
Visplay International GmbH, Weil am Rhein