'Plus Is More'
The shape of this coat hanger is created by two slits cut in a linear piece of wood. To be lain against the wall.
Solid oak wood
Made at Ecal
For their 2007 exhibition at the Milan Swiss cultural centre, the three designers from Big-game, Grégoire Jeanmonod (CH), Elric Petit (B) and Augustin Scott de Martinville (F), create the “plus is more” collection. Taking basic elements as starting points, such as a material, a principle or an archetype, Big-game transforms them in a simple way to design functional objects.
The stake of this transformation is to bring a “plus”, while keeping the integrity of the original element. The praise of less is therefore diverted. “Less is more” is still a fundamental principle, but with a slight and unexpected contribution. In a sense, Big-game plays with the cliché attached to Swiss design, and its profoundly functionalist image.